TIKTOK - FAMILY PAIRING

We helped TikTok launch Family Pairing, a tool that helps keep kiddos safe and lets parents support their teen’s TikTok consumption by allowing them to customizing settings like screen time, messaging, privacy and more.

Our goal was to let parents who are non-users know and understand that TikTok has designed a feature, Family Pairing, to help them guide their teens' experience on the app. To achieve this, we created product-led video spots that ran on US TV, as well as other supporting creative.

Campaign Elements: Video / DM / Digital / Social