lululemon

This campaign was to bring awareness to the lululemon Align pant and brand new crop…in a disruptive way. The insight was that the Nulu technical fabric moves with you, and is so light and soft that feels like you are wearing nothing at all. The word “buttery” was thrown around a lot. Seriously, have you tried these pants on? Heaven! This campaign came together in a matter of a weeks, on a limited budget. And the pants sold out in the first week (over a million).

Campaign Elements: Video / Photography / Retouching / Stunt / Digital / Social / Email Marketing