BC Children’s hospital
Following BCCHF’s brand refresh, a new campaign to celebrate the opening of the new Teck Acute Care Centre building was launched in 2017. From here, we did several holiday campaigns, including a big BC Snowball Fight for Kids, followed by a new campaign for Jean Up (formerly the well-known Jeans Day) in 2020. All of this was done for the great cause of helping the sick kiddos and driving donations for the hospital.
To donate, visit http://www.bcchildrens.ca/donate
Campaign Elements: TV & Video / Photography / Retouching / Print / Digital / Social / DM / OOH / Radio / Animation / Denim Crafting ;)
We Are - Brand Launch Video (2017)
Cause & Effect - Jean Up Video (2020)
*Contact for full credits
Agency: Will Creative Inc.
Production Partners: Philip Jarmain, Julie Kim, Nimble Content, Melanie Chung, Liam Mitchell, Adam Blasberg, Lindsay Siu, Cake Imagery, Kezia Nathe, The Image Lab, Sarah Clark
Digital Partners: Glance Digital, PlusK
Post-Production Partners: PostPro Media, Cycle Media, Wave Audio, Murmur Music & Sound, Marmoset Music