Metropolis at Metrotown – Mobile Stylist

Developed by Tribal Worldwide, the Mobile Stylist first launched as a digital initiative to support the mall’s seasonal OOH campaigns. The user-friendly mobile site allowed fashionistas to review seasonal trends and stylist-approved looks to create their own ensembles by mixing and matching articles of clothing and accessories from various retailers at the Metropolis at Metrotown mall. We later unveiled a fully interactive, multi-touch, in-mall display that featured the online experience on a "life size" scale. The initiative gave users the chance to be their own personal stylist with more than 6,500 possible style combinations.

Campaign Elements: Experiential / Interactive / OOH / Stunt

*Contact for full credits

Agency: Tribal Worldwide / DDB Vancouver

Director of Technology: Justin MacLeod

Developers: Bart Nagel (back-end) / Tyson Yau (front-end)

Technology Vendor: Qwick Media

Manufacturer: Frances Andrew Site Furnishings Ltd.

Printer: VIP Graphics